Travel Intelligence

Track qualified consumers with intent to travel to your location, your competition and your city and see your future demand today. Take control of your hotel bookings with a real perspective into future ‘looks’ and ‘books’.

Transforming Travel Marketing and Pricing

The best way to know what a consumer will purchase is to understand how they shop. More than 80% of consumers globally shop and book their air, hotel, rental car and tours on one of the thousands of online travel websites Before nSight, the travel industry did not have a single view of consumer behaviour and travel intent across this fragmented industry. Now, that’s all changed. Powered by a database of 40 billion consumer “looks and books,” nSight’s interactive BI application and suite of reports realign your decision making to deliver more guests to your hotel and visitors to your destination.

Travel Intelligence and Marketing for Hotels and Destinations
Consumer Insights on Travel Marketing

The Most Travel Shoppers

The largest view of online travel consumers in the world.

  • 85 million shops and books aggregated daily
  • 5,000 travel websites represented globally
  • 40 billion consumer data points strong

nSight aggregates millions of consumer “looks and books” from travel websites every day. Our unprecedented view into online consumer search and booking behaviour helps predict and inform future performance for hotels and destinations.

With such a large database, we’re able to slice and dice the data to get more and better views of what users can expect in the future.

Persona-Level Insight

An exclusive, but simplified view of the dynamic consumer. Through advanced analytics, nSight enhances its consumer search and booking data with more than 100 demographic and psychographics features such as age, marital status, and interests, along with web behavioural data. This provides a view of what the consumer looks like behind every search and booking, benchmarked into nSight’s ten unique persona categories.

  • Experience Seeker
  • Adventure Seeker
  • Bucket Lister
  • Frugal Boomer
  • Young Free Spirit
  • Couponing Family
  • Go For It Family
  • Self Seeker
  • Visiting Family
  • Dream Tripper

Advertising for Hotels and Destinations